Project Overview
This tool began as an internal solution for our content team—a faster way to generate SEO-optimized content for landing pages, blogs, and product listings without requiring a full-time SEO expert at every step. When one of our clients, a no-code website builder, faced similar challenges with their users struggling to write SEO content, we adapted our tool into a plug-and-play module that seamlessly integrated into their existing workflow.
Client
AI-powered SEO Generator
Industry
Technology
Year
2022
Services
Backend development, frontend development, QA & Testing
The Challenge
Here are the key challenges we faced with AI-powered SEO Generator:
- SEO Complexity for Non-Experts: Many users lacked the knowledge to structure metadata and content effectively, leading to poorly optimized pages.
- Inconsistency Across Pages: Without a standardized approach, SEO elements such as titles and descriptions varied widely, impacting search rankings.
- Slow & Manual Content Creation: Generating SEO-friendly content required excessive manual effort, slowing down content teams.
- Lack of Scalable Solutions: Existing tools were either too technical or lacked the ability to adapt dynamically to different content needs.

Approach & Solution
Our approach & solution to address these challenges included:
- User-Centric Conversational Flow: Instead of overwhelming users with SEO jargon, we structured the chatbot to ask simple, intent-driven questions. This helped guide users towards optimized content without needing deep SEO knowledge.
- AI-Powered Content Structuring: We implemented an adaptive AI model that not only generates text but also optimizes it for search intent—ensuring metadata, headlines, and body content are aligned with best SEO practices.
- Flexible & Scalable Architecture: The tool was originally built for internal use, but we re-engineered it to be modular and multi-tenant. This made it easy to integrate into different platforms, from CMS systems to custom applications.
- Performance-Driven Refinements: We analyzed real-world SEO performance metrics (CTR, bounce rate, keyword rankings) to continuously fine-tune how the AI prioritizes keywords, tone adjustments, and structural variations for different content types.

Results & Impact
Our solution for AI-powered SEO Generator delivered next results and impacts:
- 80% faster content delivery for both internal teams and client users
- Consistent SEO structure across 100+ pages with minimal human input
- 25% reduction in bounce rates on test landing pages, attributed to improved metadata optimization and click-through rates
- Adopted by 3 different client platforms, including a low-code CMS and a real estate listing builder
“Before implementing Outecho’s AI-powered SEO tool, our users struggled with writing optimized content, leading to inconsistent rankings. The chatbot interface made it incredibly easy—even for beginners—to create structured, SEO-friendly pages. Since integration, we’ve seen better engagement and faster content production. It’s a game-changer for platforms like ours.”
Product Lead