Project Overview
Camping Sarajevo, a family-owned campsite at the foothills of Mount Igman, struggled with a limited online presence that didn’t effectively showcase its offerings. The campsite relied on social media and word-of-mouth, making it difficult to attract international visitors or provide seamless booking options.
Client
Camping Sarajevo
Industry
Other
Year
2024
Services
Backend development, Frontend development, QA & Testing
The Challenge
Here are the key challenges we faced with Camping Sarajevo:
- Lack of a Professional Website: The campsite had no dedicated website to present its location, amenities, and pricing, limiting its ability to attract new visitors.
- Inefficient Booking Process: Without an integrated booking system, guests had to inquire via phone or email, leading to delays and missed opportunities.
- Poor Online Visibility: The campsite was not easily discoverable through search engines, reducing its reach to potential campers looking for stays in the Sarajevo area.
- Limited Guest Engagement: Visitors had no structured way to access information about local attractions, making it harder for the campsite to highlight its unique value.
Approach & Solution
Our approach & solution to address these challenges included:
- Website Development: We designed and developed a visually engaging, mobile-responsive website that reflects the tranquility of Camping Sarajevo, ensuring an intuitive user experience.
- Content Optimization: High-quality images and engaging descriptions were used to highlight the campsite’s natural beauty, facilities, and proximity to Sarajevo’s attractions.
- Booking System Consultation: We advised on the best third-party booking integration to automate reservations, reducing manual coordination and improving availability management.
- SEO and Visibility Enhancement: Implementing SEO best practices, we improved search engine rankings, making it easier for potential guests to discover the campsite online.
Results & Impact
Our solution for Camping Sarajevo delivered next results and impacts:
- Visitor Inquiries Increased by 70%, leading to more direct bookings.
- Booking Efficiency Improved, reducing manual processing time by 50%.
- Higher Search Rankings resulted in greater organic traffic and international interest.
- Enhanced Guest Experience with clear, accessible information and a structured way to plan their stay.
"Working with Outecho completely transformed our online presence. We went from relying on word-of-mouth to having a professional website that attracts visitors from all over. The new site beautifully showcases our campsite, provides clear information for guests, and has significantly improved our booking process. We’ve seen a noticeable increase in inquiries and reservations. Outecho’s expertise and dedication made the entire process seamless!"
Owner
